Zomato Originals, food centric shows joins the streaming age


Zomato launches Zomato Originals, forays into web streaming to take on YouTube, Netflix, Hotstar, Prime Video and other OTT services. Food tech market space in India is heating up, as Amazon is planning to launch their own food delivery service. Zomato finds solidarity with original content, as it will allow users to stay on their app more on a daily basis. According to Zomato, users on their platform associate food with streaming online content. Furthermore, the company decided to use this opportunity and delight their users by providing food based content.

Zomato Originals will launch on September 16th, which will have 18 Original Shows over the course of three consecutive months. The company has updated the app and there is an all-new “Videos” tab section. The new “Videos” tab will have all the Original Shows categorised by different genre. Users can access the Videos tab to watch 3-15 minute videos across shows, recipes and Sneak Peek (Restaurant stories). The company is planning to launch 2000+ videos to improve the Zomato experience. Moreover, the Original Shows are available only in India, while Sneak Peek and recipe videos are available to stream anywhere in the world.

Zomato Originals

Zomato Originals are basically food-centric shows but with a twist. The food-centric shows include comedy, reality, fiction, advice, celebrity interviews showcased in unique, engaging and entertaining format. The company partnered with Celebrity Chef Sanjeev Kapoor for a 3-minute daily show that provides food myths. Some of the celebrities involved in the shows are Sumukhi Suresh, Janice Sequeira, Diana Penty, Tapsee Pannu, The Pandey Family, Aditi Rao Hydari, Rajkummar Rao and Armaan Malik. The line up of Zomato Originals are as follows:

  • Food and You with Sanjeev Kapoor
  • Banake Dikha with Sumukhi Suresh
  • Grandmaster Chef with Sahil Shah
  • Starry meals with Janice
  • Dude, where’s the food with Jordindian
  • Race Against the App

The company came up with a diverse slate of original binge-worthy content focused around food. The shows are primarily shot in a vertical frame, which is an ideal orientation for mobile viewing. Furthermore, the content will be available both in English and Hindi to garner users across the country. Tune in to the app on September 16th and dig your way through the bite-sized episodes.

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