Facebook dethrones Twitter to live-stream the 75th annual Golden Globe Awards red-carpet show. In 2016, Twitter had secured the exclusive rights to live-stream the red-carpet. However, Facebooks signs an exclusive deal this year to live-stream.
On Tuesday, the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions announced that they will partner with Facebook, which will live-stream the event titled “The HFPA Presents: Globes Red Carpet Live,” the official red carpet pre-show between 6 and 8 p.m. ET on Sunday. The event features interviews with nominees and attendees, which will give fans a front row seat on the red carpet.
NBC will also broadcast their own version of red carpet event ahead of the awards show, starting one hour earlier before the main event. As part of the deal, Facebook will capture 360 videos from the red carpet and throughout the pre-show which will then be posted on Golden Globes Facebook Page. HFPA will share exclusive behind-the-scenes footage on the Golden Globes Facebook page as well as on their Instagram page. Additionally, Facebook and Instagram will capture exciting moments and share it on their platforms as they happen. Actress and Singer Laura Marano will host the Golden Globes on the Instagram Story. The official red carpet pre-show will be hosted by hosted by AJ Gibson, Jeannie Mai, Scott Mantz, Laura Marano, and more.
Winners and presenters in the backstage will step into the official Instagram immersive studio experience shot by photographer Ramona Rosales. The exclusive pictures and video content will be posted to Golden Globes account on Instagram in real time with behind-the-scenes moments shared on Instagram Stories. Finally, HFPA will conduct a community driven Q&A in the backstage press room, where select questions will be sourced via Facebook and streamed live on the Golden Globes Facebook page. Seth Meyers will host the main event.
NBC will air the “75th Annual Golden Globe Awards,” on Sunday, January 7, from 8-11 p.m. ET(5-8 pm PT).
Source: Dick Clark ; Featured Image: Frazer Harrison/Getty Images